Increase market share in the industry we currently operate in and do our best to be recognized as one of the top quality brands.
Increase market share in the industry we currently operate in and do our best to be recognized as one of the top quality brands.
Increase market presence outside Sweden and become a global company.
Strengthen value in the product portfolio through a well-balanced range of licensed products developed in-house.
Develop and maintain a consolidated, first-class global supply chain.
Develop and increase our partnership with prominent industry stakeholders across the EMEA market.